Cheetah Mobile and Carnegie Mellon University Partner to Improve Mobile Advertising

Sep 15, 2015

SAN FRANCISCO, Sept. 15, 2015 /PRNewswire/ -- Cheetah Mobile (NYSE:CMCM), the leading developer of mission-critical mobile utility applications, today announced a partnership with Carnegie Mellon University that will research innovative mobile advertising techniques prioritizing the user experience while still seeing increased results. To kick off the partnership, Cheetah Mobile is sponsoring the flagship practicum course for the Information Networking Institute (INI) Master's program at Carnegie Mellon's Silicon Valley campus this semester.

Cheetah Mobile and Carnegie Mellon University Collaborate on Mobile Advertising Research

This collaborative working relationship with a top university in the U.S. has been a goal of Cheetah Mobile's CEO, Sheng Fu.

"I'm thrilled that our company has the opportunity to join with Carnegie Mellon for new perspectives in mobile advertising," said Cheetah Mobile CEO Sheng Fu. "The university and its students will be a great asset in tackling the challenges being presented by the mobile industry."

Arther Wu, Cheetah Mobile's Senior Director of Monetization and Business Operation, will provide mentorship for the INI Practicum team. The project will also be supported by CMU Alumni, GM of Cheetah Mobile Taiwan Agency David Wu and Cheetah Mobile Business Development Manager Wade Brogdon.

"It's great to get to work with Carnegie Mellon's talented students. CMU has assembled an amazing team and I'm confident they'll come up with some terrific results from Cheetah Mobile's advertising intelligence," said Arther Wu. "The Cheetah Ad Platform values advertising performance the most and our ultimate goal is to have the best performance with the lowest cost by leveraging our big data from cloud computing."

Cheetah Mobile's INI practicum team includes four MSIT-Mobility students:

Akshay Pushparaja has over three years experience in the investment banking domain and has won two Apple Watch hackathons hosted by and ChimeHack2 during summer 2015. His fields of interest include mobile application development, web application development, and cloud computing.

Xi Wang has developed Android applications based on C/S architecture and gained industrial knowledge about AWS cloud computing service and web development. He is interested in Android application development and cloud computing.

Kailiang Chen has several years of industrial experience working on the Android framework and application development, along with knowledge of cloud computing, distributed system, computer vision, and machine learning.

Vinay Ramkrishnan has over three years of experience in mobile application development on phones and tablets, but also includes Android Wear, TV, and Google Glass. Ramkrishnan was also recently a finalist at the LinkedIn HackDay Event.

"Real-world becomes the classroom in the industry-sponsored practicum, offering students the incredible opportunity to learn, grow and thrive at the pulse of the ever–evolving mobile applications field," said Dena Haritos Tsamitis, director of the Information Networking Institute (INI). "We are grateful for the opportunity to partner with Cheetah Mobile and eager to see the great work students will accomplish under the mentorship of their expert team."

Patrick Tague, Associate Director of Carnegie Mellon's INI, is the faculty advisor for the team.

"Partnering with Cheetah Mobile affords our students a hands-on learning opportunity, one that will allow them to make real-world impact with a major player in the mobile space," said Tague, associate director of the INI.

With nearly 500 million monthly active users on mobile, Cheetah Mobile has quickly emerged as an important player in the mobile advertising world. The company unveiled its global Cheetah Ad Platform in June and has kicked off a global tour for the platform that will include events in India, United States, United Kingdom, Indonesia, Taiwan, Russia, and Brazil.

Advertising as a monetization method has been heavily tread on for decades, a recent challenge, however, is displaying and creating engaging ads on these new and impossibly small devices.

Cheetah Mobile, together with Carnegie Mellon, wants to help the next generation of entrepreneurial focused people succeed by being able to monetize their software and sustain new ideas, while still keeping users satisfied with a fantastic in-app experience.

About Cheetah Mobile Inc.

Cheetah Mobile is a leading mobile internet company. The Company aims to provide the best apps for mobile users worldwide, while building a leading global mobile ad platform for advertisers. As of June 2015, Cheetah Mobile had approximately 494 million mobile monthly active users. Its mission critical applications, including Clean Master, CM Security, Battery Doctor and Duba Anti-virus, help make the internet and mobile experience speedier, simpler, and safer for users worldwide. Cheetah Mobile is the publisher of Clean Master, the #1 mobile app in the Google Play Tools category worldwide by monthly downloads in June 2015, according to App Annie.

The Company also provides various platform products such as, Cheetah browser, game centers, and mobile app stores to provide multiple user traffic entry points and global content distribution channels for its business partners.

Press contact:

Cheetah Mobile
Josh Ong

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SOURCE Cheetah Mobile