Jun 12, 2017
LOS ANGELES, June 12, 2017 /PRNewswire/ -- Today, Live.me, the industry leading live broadcasting platform, launched its first "out-of-home" marketing campaign all around Los Angeles celebrating a group of broadcasters that have amassed substantial fanbases on Live.me. Each billboard features a specific broadcaster, a fun tagline, and their Live.me handles, featuring names like Amber-Tiana, Sammie Freaking Firth, Blame Ryan Carter, ActionJacksonn, and America's Got Talent finalist Sofie Dossi.
"The goal of the campaign is really to celebrate our community," said Khudor Annous, Head of Marketing and Partnerships for Live.me. "Without broadcasters like those featured in the campaign we wouldn't be where we are today, and I think it's important to show we recognize that. Not to mention these are just very talented individuals who have amassed hundreds of thousands of followers on a new platform in a short amount of time. We want the world to take notice of them as well."
The billboard creative is intended to reflect the personalities of the featured broadcasters, and highlight the connections that can be made using Live.me. Most of the broadcasters developed their social media presence after joining Live.me, and became serious about live broadcasting after realizing the impact it was having on their career.
Sammie Firth has more than 700,000 fans on Live.me and has earned nearly $200,000 in virtual gifts since joining in August 2016. She will be on several official VidCon Anaheim panels discussing her recent success and the future of live broadcasting as an emerging media format.
"I'm freaking out," said Live.me broadcaster Sammie Firth. "I started using Live.me as a way to meet people after I moved to the U.S., and now I'm on billboards around Los Angeles. For others looking to ride the live broadcasting wave, I'd just say, 'have fun and be true to yourself.'"
Live.me is the fastest and highest grossing live broadcasting platform in the U.S. The app has been downloaded by more than 21 million people, including creators of all formats and interests, to connect with others and earn virtual goods that can be exchanged for prizes, rewards, and cash. More than 300,000 hours of live video are broadcast daily on Live.me.
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