Cheetah Mobile Officially Adopts Kiip Moments

Apr 26, 2016

SAN FRANCISCO, April 26, 2016 /PRNewswire/ -- Moments are going global! Cheetah Mobile (NYSE: CMCM), a leading mobile app developer, has officially partnered up with Kiip, a mobile rewards platform. Cheetah Mobile has integrated Kiip rewards into their first-party apps, including Clean Master, Battery Doctor, CM Security, and Piano Tiles 2. This partnership will bring scale to "moments marketing" globally, while engaging Cheetah Mobile's presence in APAC to help expand the model with more brands regionally there.

To do this, the Kiip platform is being white-labelled as "Cheetah Moments," and operations in Asia involving Cheetah Mobile's apps will operate under that name. Cheetah Mobile's Global Business Development team will also assist Kiip to expand the size of their network by offering the "Cheetah Moments SDK" to publishers across the globe, predominantly in APAC as well. This partnership will also enable Cheetah Mobile's global sales team of 100+ to sell into Kiip's placements within Cheetah Mobile's first party apps, as well as Kiip's network of 4,000+ apps.

"We're excited to launch Cheetah Moments with Kiip because we know the rewards will delight our users," said Sheng Fu, CEO of Cheetah Mobile. "Balancing user experience with monetization is a top priority for us, so our partnership with Kiip is a perfect fit."

"I'm beyond thrilled to announce this partnership with Cheetah Mobile. Both companies believe in creating amazing brand experiences that respect the consumer and we believe that the model to do that is through targeting moments. With Cheetah's scale and Kiip's moments technology, we believe we can change the mobile advertising landscape for the better." said Brian Wong, Co-Founder and CEO of Kiip.

Kiip has been the leader of rewarding mobile users during in-app moments since 2010, while Cheetah Mobile, founded in 2010, has more than 635 million monthly active users.

About Cheetah Mobile Inc.
Cheetah Mobile (NYSE: CMCM) is the world's leading mobile security and utility app developer. Its flagship products include Clean Master, the world's No. 1 cleaning app, and also CM Security, the world's top anti-virus and privacy protection app.

Cheetah Mobile is also one of the top three mobile game developers in the world, with its mobile game Piano Tiles 2 having reached the No. 1 ranking in more than 150 countries globally on both iOS and Android.

Its other mission-critical applications include Battery Doctor, CM Locker, Photo Grid, and more. In June 2015, Cheetah Mobile introduced the Cheetah Ad Platform to the global market.

As of December 31, 2015, Cheetah Mobile had approximately 2.34 billion global installations and 635 million global mobile monthly active users. Five of Cheetah Mobile's products have entered the top 40 in Google Play's global top app charts.

About Kiip
Kiip (pronounced "keep") redefines how brands connect with consumers through a rewards platform that targets "achievement moments" in mobile apps. This innovative approach to mobile marketing creates meaningful engagements driven by positive emotion between users, developers and advertisers. Backed by Hummer Winblad, Relay Ventures, True Ventures, Verizon Ventures, Digital Garage, IPG and others, the company has raised $24 million in funding to date.

Press Contact
Cheetah Mobile
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Emily Hodges

SOURCE Cheetah Mobile; Kiip